The SwitchCase Group

Jason Wilson, who has spearheaded our latest venture, Gallus Golf, has written an eloquent description of Real Social Marketing. Most companies these days think of Social Marketing as having a Facebook page and a Twitter account. Real Social Marketing is much more than that. It’s about getting your fans and your customers to talk about you. Jason’s article is about Gallus Golf, but the concept of Real Social Marketing applies across the board.